Software built around the way your business works.

We design and build web apps, mobile apps, and internal tools, then keep them running. Bring a finished spec or just a problem you are tired of, and we will work out the right thing to build with you.

Invoice sync

Demo
Orders waiting
6
Invoices posted
0
Typed by hand
0
Sample orders from an online store and the invoice each one becomes
Order Placed Total Invoice
#4814Mon 09:12$1,240.00Waiting
#4815Mon 11:40$312.40Waiting
#4816Mon 14:05$3,020.75Waiting
#4817Tue 08:31$1,180.00Waiting
#4818Tue 10:17$236.50Waiting
#4819Tue 15:48$412.00Waiting

Sample data. None of these are real orders.

A demo of a job we build often: online store orders posted to accounting, so nobody retypes them.

What stays the same on every project

  • You talk to the developer

    Every call and every message goes to the person writing your code.

  • The price is agreed first

    A written fixed quote before any work starts. Installment plans are available.

  • You own everything

    The code, the repository, and every account. No lock in.

  • We say when smaller is better

    If a smaller first version makes more sense, you hear it before you spend the money.

What changes when the software fits

Custom software is not always the answer. When it is, these are the things it tends to change.

Less manual work

Today

Orders get retyped into accounting. The same report gets rebuilt by hand every Monday.

With software built for you

The retyping and the Monday report run by themselves, the same way every time.

Tools that talk to each other

Today

Every new customer means more copying between systems, so growing means more admin.

With software built for you

Bookings, orders, and invoices move between your systems without a person in the middle.

A way of working you can hand over

Today

How the business runs lives in spreadsheets and in a few people's heads.

With software built for you

How the business runs is written into software you own. It keeps going when people are away, and for some companies it becomes an asset in its own right.

Not sure any of this is you? Tell us what is slowing you down and we will say honestly whether software would help. Start with the problem

Who we build for

  • Business owners

    Small and mid sized businesses whose off the shelf tools cannot do the job. Usually here to replace spreadsheets and manual work, or to give customers a portal or a booking system.

  • Founders

    Founders with a validated idea. Usually here for a scoped first version, and a straight answer on what to leave for later.

  • Operations teams

    Teams inside larger companies who cannot wait on an internal backlog. Usually here for internal tools and integrations, handed over with documentation.

What we build

Most projects mix two or three of these, and we quote the whole thing as one job.

  • Web applications

    Software your customers or staff log into from a browser, shaped around how your business already runs.

    • Customer portals
    • Booking and scheduling systems
    • Internal dashboards and admin tools
  • Mobile applications

    iOS and Android apps, built from one codebase where that makes sense for the budget.

    • Apps for staff in the field
    • Customer ordering and booking apps
    • A mobile companion to a web product
  • Internal tools and automation

    Software that takes over spreadsheets, manual data entry, and copy paste workflows.

    • Quote and invoice generators
    • Inventory and job tracking
    • Reports that build themselves
  • Integrations and APIs

    We connect the systems you already pay for, so data moves between them on its own.

    • Online store to accounting
    • CRM to email and calendar
    • A custom API for your partners
  • Websites

    Marketing sites and landing pages that load fast and are easy for a non technical person to update.

    • Company and product sites
    • Campaign landing pages
    • An editor your team can use
  • Maintenance and support

    We take over an existing codebase, ours or someone else's, fix what is broken, and keep it running.

    • Bug fixes and security updates
    • Hosting and server moves
    • New features on an older system

Built with

TypeScript, Python, React, Next.js, React Native, Node.js, PostgreSQL, Cloudflare, AWS, and Stripe.

Already on something else? Picking up an existing stack is normal work for us.

How a project runs

The same six steps every time. The weeks come from an example nine week build, and yours are written into the quote.

  1. Discovery call

    Free. We learn the problem, the deadline, and the budget.

    Before anything else
  2. Scope and fixed quote

    What gets built, what it costs, and when it ships, in writing. You approve it before work starts.

    Week 0
  3. Design

    Clickable screens of every flow, revised until you sign off.

    Weeks 1 to 2
  4. Build

    Two week increments. Each ends with a preview link, and your feedback shapes the next one.

    Weeks 3 to 8
  5. Launch

    We deploy it and hand over the repository, every account, and the documentation.

    Week 9
  6. Support

    Optional. A monthly plan keeps us on as your developers, or you run it yourself.

    After launch

What you see every two weeks

No status reports to decode. At the end of each increment you get a link to the real thing, running, with whatever was built in those two weeks.

Click through it, try to break it, and tell us what to change. That feedback goes straight into the next increment.

An illustrative preview screen, not a client project.

After launch, we can be your dev team

Most of our clients have no developers on staff, and do not need any. A monthly maintenance plan keeps the people who built your software looking after it.

  • Bug fixes

    Something breaks, you tell us, and the person who wrote it fixes it.

  • Updates

    Security patches, platform changes, and the routine upkeep that stops software from going stale.

  • New features

    Improvements and new ideas, built month by month as the business changes.

  • A team without the hiring

    Senior developers who already know your system, without recruiting or managing them.

Plans are monthly and optional. We also take on software we did not build.

Three ways to work with us

All three start with the same free discovery call.

Fixed scope project

A defined deliverable at a fixed price on a fixed timeline. Most projects ship in six to twelve weeks.

Quoted after the discovery call

Monthly retainer

Development capacity every month: a maintenance plan, a standing dev team for your roadmap, or both.

Quoted after the discovery call

Rescue work

We take over a stalled or abandoned build from another developer, fix what is broken, and finish it.

Quoted after the discovery call

You do not have to pay for a project all at once. We offer installment plans that spread the cost, and the payment schedule is written into your quote, so you know what is due and when before work starts.

Questions people ask first

What does it cost, and how do I pay?

It depends on the scope, so there is no price list. After the discovery call you get a written fixed quote, and the price only changes if you change the scope.

You do not have to pay it all at once. We offer payment installment plans, and the schedule is agreed with you and written into the quote.

What if I do not know exactly what I need?

That is a normal place to start. Tell us what is slowing you down, and we will work out with you whether the answer is custom software, a smaller first version, or a tool you can buy off the shelf.

How long does it take?

Most projects ship in six to twelve weeks. You see working software every two weeks along the way, not just at the end.

Who owns the code?

You do. At launch we hand over the code, the repository, and every account and credential, with documentation on how it all works.

What happens after launch?

Your choice. Stay on a monthly maintenance plan and we handle bug fixes, updates, and new features. Or take the documentation and run it yourself, or with another team.

Do you take over existing projects?

Yes, for rescue work and for ongoing maintenance. The first step is reading the code and telling you plainly what state it is in.

Do you sign NDAs?

Yes. Send yours before the discovery call and we will sign it before you share anything sensitive.

Tell us what you need built

A developer reads every message and replies to set up a free discovery call.

Not sure what you need?

Most people are not, at first. Pick "I am not sure yet" in the form and describe the problem in your own words. We will come back with questions, not a sales pitch.

Location
Toronto, Ontario
Where are you at?

A few sentences is plenty. What is the problem, and is there a deadline?

What is getting in the way? pick any

What does the business do, and what is slowing it down? Plain words are fine.

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